SBS celebrates 100 years of Le Tour with signature artworks
12 July 2013
SBS has today announced the launch of ‘Ten x Ten’, an art project celebrating ten iconic moments in Tour de France history, created by and for Australia’s cycling community.
Ten unique illustrations have been designed by celebrated cycling artist Bruce Doscher, with each of the illustrations to be reproduced ten times to create 100 limited edition prints available for public sale and distribution. Proceeds from all sales will be donated to the Amy Gillett Foundation, a national charity with one purpose — reducing the incidence of death and injury of bicycle riders.
SBS has determined the first nine moments, with the tenth Tour de France moment to be decided by the loyal fans of SBS’ Cycling Central community via social media.
One single edition A1 print of each illustration will be auctioned online via a special ebay pop-up store and a number of A2 editions of each illustration will also be available for purchase through the Cycling Central shop.
The project will be promoted exclusively through the cycling community, with framed editions of each illustration first appearing in notable cycling stores, cafes and institutions throughout Sydney.
The project was developed by creative agency Joy.
Facebook: facebook.com.au/SBSCyclingCentral
Twitter: @CyclingCentral
Online: https://sbs-tenxten.com/
The Tour de France continues on SBS with live coverage from 10pm each night on SBS ONE from Saturday 29 June to Saturday 20 July. The final stage will be broadcast live from 2am Monday 22 July on SBS ONE with coverage beginning from 10pm on Sunday 21July in SBS ONE.
About Bruce Doscher
Auckland-based artist Bruce Doscher has always loved old cycling and travel posters, and is inspired by Art Deco poster art, the work of A.M. Cassandre and other artists of the 1920?s and 30?s.
About Amy Gillett Foundation
The Amy Gillett Foundation is a charity with one purpose — reducing the incidence of death and injury of bike riders. The Foundation was born out of tragedy, the death of Amy Gillett, who was hit by an out of control motorist whilst cycling with her National Team mates in Germany. The Amy Gillett Foundation’s mission is safe bicycle riding in Australia. Its vision is zero bicycle rider fatalities.
About Joy
Joy is a boutique creative agency powered by 62 thinkers. It’s fascinated by human behaviour. How to influence it. How to change it. How to create it. Having a deep understanding of what moves today’s many cultures and communities helps it unlock the social currency of brands. It’s also helped it become one of the most creative agencies in our region.
ENDS