SBS INVITES ALL AUSTRALIANS TO JOIN IN WITH NEW BRAND EXPRESSION
Media releases
Friday July 13, 2014
SBS is thrilled to announce the start of a new brand expression inviting all Australians to explore and celebrate diversity.
Join in invites all Australians to experience, explore and celebrate diversity in all its forms, and will commence as the world spotlight shines on Brazil for the 2014 FIFA World Cup™, live and exclusive on SBS.
As 32 countries come together for the pinnacle global sporting event, the Join in brand campaign will launch during the Socceroos’ first match in the 2014 FIFA World Cup™ on Saturday 14 June, which airs from 8:00am on SBS ONE.
SBS is asking all Australians to Join in with and enjoy content which brings a unique and different perspective to Australian life.
SBS Chief Content Officer Helen Kellie said: “Over the past 40 years SBS has brought different content to our screens in news and current affairs, sport, documentary and drama.
“Join in is continuing that celebration of diversity and invites all Australians to embrace our differences and enjoy what it means to be Australian today.”
The Join in campaign was developed in partnership with Joy, led by Andrew Wynne, and informed by SBS’s unique Charter to reflect Australia’s multicultural diversity by encouraging all Australians to connect with SBS as a place for cultural exchange.
A new Join in SBS brand film will air during half time of the Socceroos’ first match on Saturday 14 June made by Joy and Stampede (Toby Dixon and Alex Feggans), and the SBS in-house design team, with music especially created by Sonar Music. SBS employees and talent have come together in this special one minute film which encourages all Australians to Join in.
The Join in online initiative kicks-off during the 2014 FIFA World Cup™ by inviting Australians to Join in and create their own World Cup jersey and choose their team colours through our designated Show Your World Cup Colours App. Simply pick a team, or have one allocated to you, personalise your team jersey with your name and number and post it to share your team colours on Facebook. To Join in, visit www.sbs.com.au/team
The SBS 2014 FIFA World Cup™ broadcast schedule can be downloaded here.
To view the Join in brand film click here.
To download the Join in digital campaign imagery click here.
To stay connected with upcoming Join in initiatives visit www.sbs.com.au/joinin from 9am Saturday 14 June, 2014.
Join in with SBS and celebrate the diversity that makes Australia great.