RATINGS RELEASE: SBSS COVERAGE OF THE 2014 FIFA WORLD CUP REACHES 2.1 MILLION VIEWERS ON THE FIRST DAY
14 June, 2014
The 2014 FIFA World Cup kicked off yesterday with the host team, Brazil, taking on Croatia and winning 3-1. The live opening match on SBS ONE averaged 520,000 (428,000 Metro + 92,000 Regional), with a Metro FTA Share of 40.3%, a Regional FTA Share of 17.5% with a peak audience of 708,000 (Metro + Regional).
To date, SBS’s coverage of the 2014 FIFA World Cup has reached over 2.1 Million People.
theworldgame.sbs.com.au attracted 280,000 Unique Browsers on Friday, 13 June and served 157,000 video stream views. The World Cup App was used by 38,000 Unique Users and served 87,000 video stream views.
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Source: OzTAM 5 City Metro and RegTAM Agg Markets Inc WA; Figures Based on Overnight (Live + As Live); Total People, People 25-54, People 16-39 and People 18-49 including Guests; FTA Share%, Average Audience. Cum Reach: Metro + Regional, 13-June-2013, SBS ONE and SBS 2, includes Full Brazillian.