Destination Flavour Scandinavia

Media releases

 Friday 11 March

News Release

“I’ve been fascinated by Scandinavia for as long as I can remember. As a kid it was this wintery wonderland of kings and queens on the other side of the world, straight out of a Hans Christian Anderson fairy tale.
But it wasn’t until I visited recently that I fell in love with the food. Food in Scandinavia mixes traditional comforts with a contemporary elegance that is as much a social movement as it is a style of cooking. New Nordic cuisine is a barnstorming influence on modern food. ” — Adam Liaw, host
The latest stimulating series of Destination Flavour sees Adam Liaw head to the striking Nordic region to reveal that there is so much more to Scandi fare than pickled herring and meatballs. From the region’s traditional Viking past to the latest in the new Nordic food revolution, Adam explores all that is wonderful about Scandinavia in Destination Flavour Scandinavia from 31 March on SBS.
Take a journey with Adam as he visits what is possibly the cleanest, healthiest and happiest part of the world and immerses himself in Scandinavian culture, history and, of course, cuisine. He travels to Denmark, Norway and Sweden and explores the new Nordic food revolution that has spread like wildfire across the region and rest of the world. In this evocative and stylish Scandi food adventure, Adam investigates the future of global and local food trends sparked by innovative Nordic influence.
Throughout his travels Adam meets and cooks with top Scandinavian food talent including the godfather of the new Nordic food revolution Claus Meyer and head chef Torsten Vildgard from Studio, renowned chef Claus Henriksen, inspirational chef Christian Puglisi of Relae, daring chef Niklas Ekstedt of Ekstedt, meatball extraordinaire and chef Mathias Pilblad, the first Swedish female chef awarded a Michelin star Titti Qvarnström and Maaemo’s head chef Esben Holmboe Bang.
Adam also looks in-depth at why and how this region is so well-known for its glee factor at The Happiness Institute with director Meik Wiking. Join Adam on this joyful journey as he tours Scandinavia creating authentic dishes along the way, such as salmon gravalax, roast boar, real Danish pastries and the national dish of stegt flaesk.
Adam Liaw — Host
Instantly recognisable with his warm smile and topknot, SBS’s Destination Flavour host and MasterChef winner Adam Liaw is one of Australia’s favourite cooks, authors and commentators, whether on television, online, in print or on radio.
   
His talent for creating simple, approachable and exciting dishes has seen him author four best-selling cookbooks — Two Asian Kitchens, Asian After Work and Adam’s Big Pot and Adam Liaw’s Asian Cookery School.

Articulate and witty, Adam brings a unique perspective to everything he does. He is a regular columnist for Fairfax – The Sydney Morning Herald and The Age, and writes for The Guardian, and The Wall Street Journal, Hong Kong and SBS online.

Born in Malaysia to an English Singaporean mother and Hainanese Chinese father, Adam’s family lived in several countries through his youth and his culinary influences are far-reaching. He was an active cook from the very beginning, regularly cooking for his parents and seven brothers and sisters since he was eight years old.

Adam holds university degrees in science and law and practiced law for 11 years, most recently as the Head of Legal and Business Affairs for Disney Interactive, Asia Pacific based in Tokyo. His love affair with food and cooking blossomed during this time, and after hearing about MasterChef he returned to Australia in 2009 when his auditions proved successful. In July 2010 over 5 million people tuned in to watch him win the second series MasterChef. His victory still remains the most watched non-sporting event in Australian television history.

In 2012 he began filming a food and travel series with SBS. Destination Flavour followed Adam and his co-hosts as they met food producers, celebrated chefs and local food heroes on a road trip around Australia. He has since presented two other highly successful series on the network – Destination Flavour Japan and Destination Flavour Down Under. The next instalment of the series Destination Flavour Scandinavia premieres on 31 March 2016.
A keen social media user, Adam’s online presence is ranked by Klout in 2015 as the most influential in the Australian food industry.
Adam lives in Sydney with his wife Asami and their two children. He speaks English, Japanese and basic Mandarin. Between his TV commitments and writing his cookbooks, recipes and columns, he makes regular appearances at events and food festivals, and he usually has time to send a tweet or two. 
Follow him @adamliaw and visit his blog here: www.adamliaw.com.au
ENDS