SBS appoints TCB Media Rights as distribution partner
30 August, 2016
SBS appoints TCB Media Rights as distribution partner
SBS has appointed TCB Media Rights as its distributor to represent the SBS in-house food catalogue of renowned programs including Destination Flavour, Poh & Co and This is Brazil.
TCB Media Rights, based in London, will represent SBS in all markets outside of Australia.
The appointment follows SBS’s decision this year to transition to an outsourced model for distribution of its in-house content, to enable the organisation to more effectively utilise the expertise of distribution partners in international markets, to leverage greater opportunities for key SBS content.
SBS Head of Commercial and Production, Chris Irvine, said: “This partnership with TCB is the start of a new relationship that we hope ultimately to develop and introduce across other commissioned shows in the broader SBS unscripted catalogue.”
TCB Media Rights Chief Executive Officer: “To be given an opportunity like this with SBS is as humbling as it is exhilarating. What SBS wants from a distributor fits in perfectly with TCB’s mission statement of working creatively and commercially with channels and producers at the earliest stage.”
SBS will continue to look for distribution opportunities for bespoke SBS content, particularly scripted content, in international markets.