Alone Australia audience surges driven by On Demand viewing

Alone Australia soars in the OzTAM VPM rankings at viewers tune in on SBS OnDemand

Key callouts:

• In the week since Alone Australia’s debut the show has more doubled its audience, with significant Total TV uplift driven by viewing on SBS On Demand. It is now the SBS’s highest rating program for 2023 to date.
• The Total TV audience for episode one now stands at 784,000 and 777,000 for episode two, and continues to rise on the OzTAM VPM rankings (episode one now at 262,000 on SBS On Demand Live + VOD) as audiences tune in to experience the hit survival franchise.
• Commenting on the tremendous success of Alone Australia in the first week Kathryn Fink, SBS’s Director of Television said: “We always had high hopes for Alone Australia on SBS On Demand but we have been thrilled the show has captured such a broad linear audience at 7.30pm on Wednesday nights and also on SBS On Demand. We are so proud of the Total TV performance of the show which has more doubled its audience in the past week when you compare with the metro overnight audience. Alone has been a global hit, and the international versions have been a huge success for us on SBS On Demand, and it is no surprise that audiences have been rivetted by the journeys of our participants in the Tasmanian wilderness. Australians are clearly tuning in both on linear TV but also on SBS On Demand where it is amongst the top of the 7 day OzTAM VPM rankings.”
• Episode three of Alone Australia, broadcast last night, drew a linear national audience on SBS of 300,000 (metro: 193,000 reg: 107,000). Since 7.30pm yesterday a further 45,000 viewers have watched this episode on SBS On Demand (Live+VOD).
• Last night SBS had a metro linear share of 6.4% on its primary channel and 10.2% network share in total people.

 

Episode one

 

	TOTAL TV Audience	METRO Overnight	REGIONAL Overnight	BVOD Live+VOD	7 DAY TV Time Shift	TOTAL TV UPLIFT
AVERAGE AUDIENCE	784,000	203,000	93,000	262,000	226,000	164%

 

Episode two  

 

	TOTAL TV Audience	METRO Overnight	REGIONAL Overnight	BVOD Live+VOD	7 DAY TV Time Shift	TOTAL TV UPLIFT
AVERAGE AUDIENCE	777,000	220,000	123,000	209,000	225,000	126%

  

Episode three  

 

	Total Overnight Audience	METRO Overnight	REGIONAL Overnight	BVOD Live+VOD
AVERAGE AUDIENCE	345,000	193,000	107,000	45,000

 

 

 

 

 

Source:  OzTAM (Metro, VPM), Regional TAM, Eps 1&2 Cons 7, Ep3 overnight, FTA Shr%, TTL PPL