Alone Australia season 2 continues to redefine Australian TV viewing through on-demand digital consumption

Episode one of Alone Australia Season 2 is now SBS’s most watched show of 2024
Alone Australia’s total TV national reach for Episode One now at 812,000
and has soared towards the top of the OzTAM VPM rankings.

Key callouts:

• Episode 1 of Alone Australia, which last week returned for a second season filmed on the South Island of New Zealand, has been watched by more than 812,000 Australians in the 7 days since its debut across SBS’s main channel and on SBS On Demand.
• In terms the debut episode of Alone Australia had a national average audience across both broadcast and BVOD of 296,000 and 170,000 respectively.
• These figures establishes it as SBS’s highest rating program for 2024 to date. It has also gone straight towards the top of the OzTAM VPM rankings with the show currently sitting in third position (7 Day rankings).
• Episode 2, which aired last night, had a Total TV National Reach of 614,000, with the show recording a Total TV National Average Audience of 287,000 and a BVOD National Average Audience of 39,000. The program also grew its broadcast TV audience in both Total People and the Key Demographics week-on-week.
• These audience numbers will continue to grow as more Australians watch the program on SBS On Demand over the coming weeks. In 2023, Alone Australia highlighted how Australian TV viewing has dramatically evolved with each episode of the show drawing more than 1m viewers with almost half of that audience coming from digital.
• SBS Director of Television Kathryn Fink said: “We are thrilled with the tremendous audience response to the return of Alone Australia. Season 2 takes things to a new level and in audience terms we expect it to again standout out as unique property in the Australian TV landscape, especially due to its significant SBS OnDemand audience. This is a show driven by word of mouth and the nation is once again being captivated by the raw and authentic stories of our brave survivalists, this time facing the harsh New Zealand winter.”

Episode one – Total TV National Reach 812,000

Episode two – Total TV National Reach 614,000

Source: VOZ data Ep 1 Cons 7,  Ep 2 Overnight, TTL PPL, Total TV National Reach ( Broadcast TV 1 min and BVOD 15 secs), Total TV National Average audience (Broadcast TV + BVOD), BVOD (Live + VOD)