Alone Australia Ep 2 reaches over 1m Australians

The program continues to consistently grow week-on-week in linear audience while also delivering massive uplifts in digital BVOD viewing over 7 days.

Alone Australia Episode Two is now at a Total TV reach of 1.03 million

The show has made the OzTAM VPM rankings for both 7 days and 28 day charts

Key callouts:

• Alone Australia is posting significant audience growth with Episode 2 of the show achieving a Total TV National Reach of 1.03m Australians in the 7 days since it aired. This is more than Episode 1 which had a reach of more than 812,000 in the 7 days across SBS’s main channel and on SBS On Demand.
• These figures mean that Episode 2 of Alone Australia is now SBS’s highest rating program for 2024 to date.
• It has also gone straight into the OzTAM VPM rankings for most watched TV shows on BVOD.
• Episode 2, which aired last Wednesday night, had a Total TV National Average Audience of 613,000 and a BVOD National Average Audience of 199,000. The program also grew its broadcast TV audience in both Total People and the Key Demographics week-on-week.
• Episode 3, which aired last night, had a Total TV National Reach of 574,000, with the show recording a Total TV National Average Audience of 314,000 and a BVOD National Average Audience of 44,000.
• Alone Australia’s national broadcast TV average audience is consistently growing week-on-week. The show is building linear audience each week (where the overnight linear figure was 238,000 (March 27), 248,000 (April 3) and 270,000 (April 10) respectively and shows Alone Australia is building its audience online with the show then becoming appointment viewing on Wednesdays at 7.30pm.
• These audience numbers will continue to grow as more Australians watch the program on SBS On Demand over the coming weeks. In 2023, Alone Australia highlighted how Australian TV viewing has dramatically evolved with each episode of the show drawing more than 1m viewers with almost half of that audience coming from digital.

Episode one – Total TV National Reach 812,000

Episode two – Total TV National Reach 1,028,000

Episode three – Total TV National Reach 574,000

Source: VOZ data Ep 1 & 2 Cons 7, Ep 3 Overnight, TTL PPL, Total TV National Reach (Broadcast TV 1 min and BVOD 15 secs), Total TV National Average audience (Broadcast TV +BVOD), BVOD (Live +VOD)

Source: VOZ data Ep 1 Cons 7,  Ep 2 Overnight, TTL PPL, Total TV National Reach ( Broadcast TV 1 min and BVOD 15 secs), Total TV National Average audience (Broadcast TV + BVOD), BVOD (Live + VOD)