Tour de France 2024: Viewership reach on SBS surpasses 5 million Australians

• More than 5 million Australians have tuned into the 2024 Tour de France to date, including more than 1.6 million Australians aged 25-54.
• The Tour De France continues to draw audiences to SBS On Demand; Week 1 of the TDF saw livestreaming hit a year-to-date record average audience, while Week two of the race contributed to SBS On Demand’s second highest average audience for 2024.
• SBS On Demand continues to see strong Total BVOD (Live + VOD) consumption hours. Week 1 saw audiences consumer more than 3 million hours on the platform, while Week 2 saw a total of just over 2.9 million hours consumed).

Reach to date source: VOZ Data, TVMap VOZ Analyser, National, Total People and P25-54, 29/06/2024 to 14/07/2024, Cumulative Reach, 2024 Tour De France, Total TV, When Watched

Consumption hours source: VOZ Data, TVMap VOZ Analyser, National, Total People, 31/12/2023 to 13/07/2024, Average Audience,

1800 – 2600, Total BVOD (Live + VOD), When Watched

Table source: VOZ Data, TVMap VOZ Ranking Report, Stage 10-15 Overnight, Stages 1-9, Consolidated 7 Total People, Total TV National Reach (Broadcast TV 1min and BVOD 15 secs)

Total TV refers to Broadcast TV and BVOD.

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