We Go There – SBS On Demand’s new Hub is entirely bold and unmistakably SBS

The We Go There Hub brings together over 300 titles
across signature genres in the only place
to click and view the full 60 second version of
cheeky new SBS ad

SBS We Go There Hub HERE
(includes access to campaign 60” M-rated spot, viewer discretion advised)

 SBS We Go There campaign 30” PG-rated spot HERE

SBS We Go There Brand Campaign Media Release and HERE

From today, SBS On Demand is turning up the volume on fearless storytelling with the launch of the We Go There Hub – a curated collection embodying the bold spirit of SBS’s latest brand campaign.

This new hub is a deep dive into the content that sets SBS apart – programs which challenge, provoke, and entertain, alongside the exclusive, full-length, M-rated version of the We Go There film, available only on SBS.

The We Go There campaign spirit leans into SBS’s long-standing reputation as the home of daring, unexpected programming, cheekily nodding to its “Sex Before Soccer” nickname while showcasing the network’s commitment to boundary-pushing storytelling.

From award-winning dramas and investigative documentaries to fearless news reporting, fierce sporting moments and the vital, authentic voices of NITV, the We Go There Hub celebrates SBS’s unflinching dedication to reflecting the world as it really is.

It’s about sparking curiosity, challenging preconceptions, and reminding audiences that SBS is a place for bold ideas, untold stories and the unexpected.

Regular and occasional SBS viewers know the network can be deadly serious as well as serious about having fun.

Here is a sample of the some of the 21 custom-themed shelves and more than 300 titles available in the We Go There Hub.

SBS Hits – Eurovision 2025, The Handmaid’s Tale S6, South Park S1-15, Rogue Heroes, True Colours, The Cook Up with Adam Liaw

SBS Originals – The Hospital: In the Deep End, Alone Australia, Ray Martin: The Last Goodbye, The Mission, Four Years Later

NITV Originals – NITV News, The Point, Living Black, The Australian Wars, Our Law

Sex Before Soccer – Sexual Healing, Easy Love, Sex War Robots, Love & Sex in India,

Nordic Noir – The Valhalla Murders, The Darkness, Face to Face, Icebreaker, Those Who Kill

Nordic Not Noir – Faithless, In the Name of Love, Call Me Dad, Scenes After A Marriage

Noir Not Nordic – The Turkish Detective, Bosch, Virdee, The Gone, Juliet

Not Nordic Nor Noir – The Office (Saudi Arabia), Mussolini: Son of the Century, Blind, The Stroke, Paris etc

World’s Most Controversial Movies – Benedetta, Triangle of Sadness, Bonnie and Clyde, Bandit Queen

Location, Location, Degustation – Stanley Tucci: Searching For Italy, Billy and Dom Eat the World, Master of Savours, Eva Longoria: Searching for Mexico

The Feed Short Docs – Squatters, Vegan Vigilantes, The Dark Side of Incels. The Feed

SBS Digital Originals – Appetite, Latecomers, A Beginner’s Guide to Grief, Robbie Hood

Current Affairs – Uninsurable (Insight), America’s Gay Rodeo (Dateline), Pat Turner – Keep Fighting (Living Black), Taiwan’s Dementia Village (Dateline), Escaping Reality (Insight)

The We Go There Hub lives on SBS On Demand – home to more than 15,000 hours of distinctive Australian and global content, all available to stream free.

IMAGES: We Go There Hub images HERE

For a PDF of this media release, click here.

We Go There:
SBS’s Bold New Campaign Explained

The SBS Streaker Ad: What’s behind the controversial nude commercial?

As SBS celebrates its 50th birthday in 2025, the public broadcaster has launched a new campaign highlighting its distinctive position in Australian media.  The tagline of the campaign, “We Go There”, recognises the broadcaster’s history of taking risks, breaking boundaries, and boldly treading where others won’t.

The nudity in the campaign is a device to take the viewer through the broad and diverse nature of our content. SBS has always been synonymous with football and streaking has always been a part of that. The campaign is designed to differentiate us and make SBS top of mind. 

Where to watch the SBS nude ad in full (uncensored)?

The full 60” M-rated spotcan be watched on SBS On Demand at the We Go There Hub.

Why SBS is showing full-frontal nudity in its latest campaign.

It is a tool or device to take audiences through the broad and diverse nature of our content. SBS has always been synonymous with football and streaking has always been a part of that. The campaign is designed to differentiate us and make SBS top of mind.

It showcases what sets us apart with confidence, wit, and strategic clarity. It reinforces our distinct identity and positions SBS as the home of bold, thought-provoking, world-class content. The creative that is deliberately meant to be intriguing, encouraging audiences to pause, lean in, and learn more about SBS.

Who Is the naked man/actor in the SBS streaker ad? He was cast because he felt just right for the role — someone relatable, charming, and authentic. We wanted someone audiences would connect with. Out of respect for his privacy, we’re not sharing personal details — after all, he’s already shared quite a lot.