Hyundai A-League Grand Final delivers record ratings for SBS 2
5 May 2014
SBS’s broadcast of the Hyundai A-League Grand Final delivered SBS 2 its highest audience since the channel relaunched in April 2013, with an average combined metro and regional audience of 358,000 (247,000 Metro and 111,000 regional) for the match.
In total, 772,000 tuned in to SBS 2’s coverage of the match between Brisbane Roar and Western Sydney Wanderers based on five minute consecutive reach viewing. SBS 2’s broadcast marked the first time that the Hyundai A-League Grand Final has been broadcast on free-to-air TV.
The Hyundai A-League boosted SBS 2’s audience for the night, with the channel also recording its best rating night since it relaunched last year with an average combined metro and regional audience of 192,000 for 6:00pm to midnight, and a metro free-to-air share of 3.3%.
The broadcast was the highest rating Hyundai A-League match on SBS 2 since the competition was first broadcast on the network last year. The previous highest rating match was the opening round clash between Sydney FC and Newcastle Jets on 11 October which recorded an averaged combined metro and regional audience of 243,000 (166,000 metro and 77,000 regional).
Ken Shipp, Head of Sport said: “It has always been our mission to grow the game and with the Hyundai A-League Grand Final broadcast on free-to-air TV for the first time, the impact has been significant. Fans of the game will have access to even more football in just under four weeks when the SBS’s live and exclusive coverage of the 2014 FIFA World Cup begins.”
The Hyundai A-League Grand Final will be replayed today, 4:00pm on SBS 2.
www.sbs.com.au/sbs2
(Source: OzTAM 5 City Metro & RegTAM Regional FTA Database; 5 City Metro & Combined Aggregated Regional Markets inc WA; Total Individuals including Guests; SBS 2; 4-May-2014; Overnight (Live + As Live); Average Audience, Metro FTA Share, 5 Minute Consecutive Reach; Dayparts adjusted by market to reflect actual start and end times of the game.)