Jane Palfreyman
Acting Managing Director
Jane Palfreyman has been Acting Managing Director since 29 August 2025 and previously was Chief Marketing and Commercial Officer at SBS, with responsibility for leading the commercial strategy and revenue delivery. In this role, she oversaw the positioning of the SBS brand as a world leader in multilingual, multi-cultural, and First Nations broadcasting, developing and implementing audience-first marketing strategies that drove audience acquisition and growth across FTA, BVOD, digital publishing, and audio. Since joining SBS in 2012, Jane has held a number of key roles across SBS’s Sales, Content and Marketing teams to define SBS’s unique proposition in market and grown audience affinity for the brand.
Jane has more than 20 years’ experience in marketing within the broadcast industry, with roles at some of Australia’s biggest media organisations including Nova Entertainment, Global Radio and Southern Cross Austereo.
Jane holds a Bachelor of Communications and International Business from Queensland University of Technology.