Jane Palfreyman

Jane Palfreyman is a senior executive leader with more than 25 years’ experience driving transformation, growth and organisational performance across the media sector, including 14 years at SBS. She was appointed Managing Director of SBS on 12 May 2026, having served as Acting Managing Director since 28 August 2025 and previously as Chief Marketing & Commercial Officer.

As Managing Director, Jane leads the national public broadcaster’s strategic direction, organisational performance and cultural leadership, advancing SBS’s Charter to serve and reflect contemporary, diverse Australia. During her time as Acting Managing Director, she provided stability and momentum through a period of transition, while continuing to drive SBS’s strategic priorities and long-term sustainability.

In her previous executive role, Jane oversaw the evolution of SBS’s commercial model, driving revenue diversification and strengthening the organisation’s brand and market position – aligning commercial sustainability with public value.

Prior to SBS, Jane held senior strategic and marketing leadership roles at Nova Entertainment, Global Radio (London) and Southern Cross Austereo, where she led audience growth, commercial innovation and organisational performance in highly competitive markets.

Jane is a Non-Executive Director of NSW Rugby Union, contributing strategic guidance to support the growth of rugby in New South Wales and the advancement of women’s sport nationally. She is also a member of Chief Executive Women Network

She is a graduate of the Oxford Saïd Business School Strategic Leadership Programme and INSEAD’s Leading for Results program, and holds a Bachelor of Communications & International Business from QUT.