Lee Fifoot
Director, Media Sales (Acting)
Lee Fifoot is Acting Director of Media Sales at SBS, bringing more than 20 years’ experience across commercial media, with a strong track record in sales leadership, commercial strategy, driving revenue growth and accelerating sales performance across New Zealand, the United Kingdom, and Australia.
Her expertise includes scaling product growth and advancing data-led advertising capabilities. She has been at the forefront of launching multiple digital programmatic trading desks and helping organisations adapt to a rapidly evolving media landscape.
She is also a respected and experienced people leader, known for building high performing commercial teams and fostering collaborative cultures that drive strong results, creativity, innovation, and high-quality outcomes.