Michelle Cheng

Michelle Cheng is the Head of Creative Diversity, in SBS’s Television and Online Content division.

Michelle joined SBS in January 2021. She has worked as a media advisor, with a background in TV presenting/writing, journalism and law (as a qualified solicitor). From 2016 to 2020, she worked with ITV Studios as a television writer on the quiz show, The Chase Australia. In 2018, she was an ABC TV panellist on the quiz show Think Tank in over 75 episodes. Michelle also has extensive experience as a digital journalist with by-lines that include The Guardian, ABC, Yahoo News and the Daily Mail Australia, and has been Curation Coordinator for TEDxMelbourne, as well as Media & Communications Advisor at Monash University.

Michelle has been recognised amongst the 40 under 40 Most Influential Asian Australians, the AA122 (Asian Australian) List of 2022 and was co-chair of the Screen Diversity Inclusion Network (SDIN) from 2021 to 2023.

Read about SBS’s various content initiatives supporting greater diversity in the sector here and the SBS Commissioning Inclusion Guidelines (2025 – 2028) which apply to all commissioned programs here.