Pamela Cook

Pamela is an experienced senior media leader with a background in broadcast journalism, strategic planning, project delivery and people leadership. She leads the content, strategy and operations of SBS Audio, supporting the delivery of trusted multilingual and multicultural content across radio, podcasts, digital platforms and social media.

In her previous role as Head of Planning & Development, Pamela is responsible for divisional planning, audience growth, digital strategy, operational performance and major strategic initiatives. She oversees the content production of SBS Examines and Our Pacific, as well as SBS Audio’s music programming, including SBS Chill and SBS PopAsia.

Pamela has led the development of content brands and series including SBS Learn English and Australia Explained, and has driven improvements to training, media systems and digital publishing practices that support content production in more than 60 languages. She leads the SBS Language Services Review and oversees major content projects, including SBS Audio's coverage of the FIFA World Cup 2026.

Her experience spans content production, live broadcast events, business analysis, procurement and technology projects.