Get My Program on SBS

The SBS programming team is responsible for acquiring completed programs for SBS, SBS Viceland, NITV, SBS Food Channel, World Movies and SBS on Demand.

SBS acquires programs from around the world that contribute to our goals to deepen Australians’ engagement with content that reflects our Charter and grow audiences. Acquired programs must complement the local content produced for Commissioned Content and fit within the established channel briefs and schedule strategies.

Acquisition Assessment Process

Programs are evaluated according to the following criteria:

The SBS Charter
Subject matter, including whether SBS has already acquired programs with a similar subject
Schedule and timeslot requirements
Quality of the production
Relevance to SBS viewers

SBS only accepts submissions via email to 

Please note that due to the high volume of content we receive, we are not able to respond to every email. If we are interested in getting a copy of your program for assessment we will contact you to request materials. Please make sure you supply us with up-to-date contact details. Please note we do not accept unsolicited material, and only requested submissions will be considered by our Acquisitions team. We are unable to return any material supplied to us so please keep copies.

Channel Briefs



At SBS we are inspired by the bigger picture. We deliver a richer more holistic understanding of our world by presenting surprising perspectives in entertaining ways.

Program Criteria

Ability to cut through and immediately captivate in a crowded competitive media environment
Substance over volume or format
We need unique stories not slot fillers
Engaging and intelligent talent – talent is vital but is secondary to subject
Programs that provoke passion, advocacy, fans and drive conversation


Documentary (60’/90’) History (ancient, royal, biography, travelogue), health, travel (series), crime (series), feature (pop culture/ anniversary/politics/history/science/ crime)
Food (30’/60’) Healthy eating and travel
Drama (60’/90’) Action-packed historic, crime and thriller
Movies High profile, broad appeal intelligent entertainment.


Curious and connected, we want to share our passion for entertainment that is distinctive, diverse, and daring. We push boundaries, provoke debate, promote action and engage audiences both on-air and online.

Program Criteria

Irreverent and informal
Provocative, challenging and surprising
Inclusive and authentic
Relevant to, and reflective of, our target audience
Digitally and socially connected, and thoroughly cross-platform


Entertainment (30’/60’) – presenter-led factual entertainment (science/technology, relationships, travel/adventure, magic/illusion), physical game shows, competitive reality and pop culture/variety series (English and non-English language).
Comedy (30’) – narrative comedy/sitcoms (live action and animated).
Drama (60’) – genre or high concept drama, younger-skewed mystery/ thrillers, provocative relationship dramas (English and non-English language)
Documentary (30’/60’ & feature) – youth-focused access and ob docos, presenter-led investigation, travel/adventure, sexuality, distinctive theatrical features
Movies (feature) – younger-skewed genre (sci-fi, fantasy, martial arts, horror, action), significant cult classics, high profile retro and irreverent fun (English and non-English language)


NITV celebrates Indigenous storytelling, challenges perceptions and facilitates quality debate through distinctive content that promotes cultural understanding, reconciliation and celebrates diversity.

We consider all international content, with a strong interest in programs around social justice, the experience of minorities, civil rights movements and arts/culture offerings.

Program Criteria

Indigenous storytelling and unique perspectives
Strengthen the sustainability of Indigenous cultural heritage
Accelerate the development of the Indigenous media industry
Secure and strengthen Indigenous voices
Ensure that broadcasting landscape supports Aboriginal languages and cultures


Music, People, Art and Contemporary Factual
Drama Series
Entertainment Series
Factual Series
Family Feature Films
Children’s Programs
Programs from an Indigenous Perspective focusing on: Environmental Issues, History, Race, Bios, Adventure, People, Art and Conte


Australia’s first free-to-air food channel offers accessible recipe ideas and food entertainment for Women 25-54.

Programming Strategy

Food series across all genres including lifestyle, cooking, reality and travel
Fun, family viewing, entertaining content
Monthly and weekly curated programming stunts
High-volume lifestyle and cooking series

Program Criteria

Accessible, inspiring and entertaining food content
Knowledgeable and accessible hosts, with talent access for publicity
English-language content with an emphasis on non-US productions
Family co-viewing & female skewed content
Additional short-form materials


World Movies showcases a diverse selection of award-winning favourites and acclaimed new release titles from across the globe. Watch any time on Foxtel on Demand or on the World Movies tab on STAN. Also tune into Foxtel Movies Masterpiece 8.30pm Wednesdays for our dedicated weekly screening.

Program Criteria

International cinema with movies from over 45 countries in more than 70 languages
Genres range from classics of cinema, drama, cult, action to sensual
The editorial stance is liberating, provocative; sometimes explicit; sometimes shocking
We curate seasons - monthly and quarterly - to build brand profile and assist in acquisition and retention


Risqué, Sensual Content such as Emmanuelle, Nymphomaniac Vol I & II 
Exploitation Films (recent season “Aussie Exploitation”)
Classics (Pasolini, Fellini, Truffaut…)
Action and Thrillers (The Fat & The Angry, Black Souls, The Assassin)
Award Winning Films (Dheepan, The Great Beauty, Theeb, Leviathan)
Non-exclusive SVOD rights across all genres


The digital stage for the best of SBS. We deliver exclusive content that connects Australian audiences with entertaining, compelling, relevant stories that celebrate our diverse world, aiming to inspire social cohesion. Our audience is passionate about new content with a world view. They love drama, entertainment and foreign language content. They use SBS on Demand for exclusive distinctive content they can’t find anywhere else, as well as catch-up. They know what is happening in TV across the world, and are hungry for buzzy, fast-tracked series. They love to browse for niche content, binge on series, and trust the SBS On Demand brand to bring them programs relevant to their distinct tastes.

Program Criteria

The most anticipated foreign language content from around the world
Distinctive, accessible documentary content with a world view
Acclaimed art-house & foreign language movies

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