Detropia begins its distribution campaign

Detropia premiered at the 2012 Sundance Film Festival, where it won an audience award, and is set to begin its US theatrical campaign in NYC in September. Set in Ewing’s hometown, the documentary is what the filmmakers’ term a “labour of love,” one that they feel will be contentious “especially during an election year”. As they say in their Kickstarter pitch, Detropia is “a result of two years on the ground in Detroit… looking at the city and all of its challenges and epic struggles of the last few years. It’s experienced the highs and lows of capitalism like no other city”.

See Q&A with the filmmakers for the Sundance Institute here.

Grady and Ewing raised distribution funds independently through Kickstarter so as not to be beholden to anyone. “We feel that this may be a story that many people out there may not want you to hear,” Grady said during their Kickstarter pitch. They intend to take the film to “at least 25 cities” following the New York premiere.