Leading politicians work for the 'ethnic vote'

Leading politicians have been fixtures at multicultural community events virtually since the day the election was called.

Leading politicians have been fixtures at multicultural community events virtually since the day the election was called.

Some researchers say, a so-called "ethnic vote", emerged with the 1970s Whitam Labor government's multicultural policies.

But while the "ethnic vote" was traditionally called a working class Labor vote - things seems to have changed.

Watch the video report above for the full story.

Can the major parties win over a roomful of migrant voters from marginal seats? WATCH tonight's Insight: Election 2013 Special at 8.30pm online or on SBS ONE.