The last thing FIFA president Sepp Blatter needs is more publicity.
The press conference was called to announce a reform taskforce that will try to leave the troubled body in better shape when he finally stands down.
But it was highjacked by British Comedian Lee Nelson.
Nelson, whose real name is Simon Brodkin, illegally gained entry to the FIFA headquarters in Zurich after announcing himself as a North Korean World Cup delegate.
As Blatter sat down to begin a news conference at FIFA's Zurich headquarters, Nelson showered him with fake dollar bills.
“Where is my security?” Blatter could be heard asking shortly before guards dragged away Mr Brodkin.
Clearly shaken, Blatter left the room while staff cleared up the paper from the floor.
"Ladies and gentlemen, we have to clean here first. Otherwise I will not be able to speak to you ladies and gentlemen when we talk about football. This has nothing to do with football. I will be back in a few moments." He said.
Later responding to the incident, outgoing FIFA President Sepp Blatter said he was unfazed by it.
"I am sorry (about) what has happened at the so-called beginning of my entry here," he said.
"I just called my late mother and she said 'Don't worry, it's just a lack of education'. Okay, but, anyway I feel with you. Such things should not happen. But, you know, in football, you never know where are the limits in football."
Shortly after interrupting the FIFA conference, Nelson posted a message from the Twitter account of another alter ago - Jason Bent - saying: "Excited to be at Fifa meeting Sepp Blatter to secure the #NorthKorea2026 World Cup."
This is not Lee Nelson's first celebrity prank. Last year, he attempted to board the England World Cup plane. Earlier this summer, Nelson interupted Kanye West's headline slot at Glastonbury festival.
FIFA president Sepp Blatter has seven months left at the top of world football’s governing body but his hope of putting the organisation’s troubles behind him before he goes looks forlorn.
Blatter, elected to the top position in 1998, will stand down on Feb. 26, the date FIFA selected for an "elective congress" to choose his replacement.
FIFA’s answer to the corruption scandal that has engulfed it since the arrests of senior officials in May on U.S. fraud and money laundering charges, was to announce the creation of another "taskforce" made up of people from within the body.
The 79-year-old Blatter clearly hopes they will come up with a package of reforms that will placate his critics and those of the organisation.
"My responsibility and mission is to make sure when at the end of February I come to the end of my career, I can say in FIFA we have started again the reform and have rebuilt the reputation of FIFA," Blatter told a news conference.
But even if his task force, made up of representatives of the regional confederations but with a "neutral chairman" makes progress, it is hard to see how Blatter’s final months in charge will be anything other than fraught.
The U.S Department of Justice investigation into corruption, kickbacks and racketeering in football could lead to more charges, especially if some of those indicted agree to cooperate with authorities.
Blatter has not been charged with any wrongdoing. But former FIFA vice-president and CONCACAF president Jeffrey Webb of the Cayman Islands, widely praised by Blatter and seen as his protege, pleaded not guilty in federal court in New York on Saturday to charges of racketeering conspiracy, wire fraud and money laundering. He was released on $10 million bail. In addition to the criminal case, the U.S. Securities and Exchange Commission regulator was examining the behaviour of several companies with links to FIFA and other football organizations to see if there were possible violations of bribery laws.
Closer to FIFA's Zurich headquarters, Swiss prosecutors were looking into possible corruption around the awarding of the 2018 World Cup to Russia and the 2022 tournament to Qatar. Earlier in July, the Swiss attorney general’s office said they have 81 reports of suspicious financial activity linked to those decisions by FIFA. And with sponsors such as Coca Cola demanding change from FIFA and politicians such as those in the U.S Senate paying attention, the pressure shows no sign of easing. A Senate commerce subcommittee hearing last Wednesday questioned what U.S. football chiefs knew about purported corruption in FIFA.
Former U.S. football official Chuck Blazer, who was a FIFA executive committee member for 17 years, has pleaded guilty to a series of offences related to bribery and is cooperating with authorities.
Blatter surely wants to go out on a high in February, with a FIFA congress hailing his reforms.
Instead, he might find himself rather wearily handing over a lot of problems to his successor.
- with Reuters
