Parkes, a small town in central New South Wales, has transformed into a sea of rhinestones, satin jumpsuits and some serious hip action.
The reason is the largest Elvis festival in the Southern hemisphere, drawing Elvis fans from around the world.
As Sonja Heydeman reports, over the weekend Parkes swelled to more than 20,000 people, keeping the music of "The King" alive.
Shut your eyes and it might feel like Elvis is back.
"Going to stick like glue - stick together - cos I'm stuck on you."
Well maybe not exactly, but it's certainly one of the many endearing tributes to the great entertainer who died almost 39 years ago.
The Parkes Elvis Festival officially began late last week when the 'Elvis Express' train rolled into Parkes' station from Sydney for the five day event.
Carrying hundreds of Elvis fans and tribute artists, the train was greeted by locals and visitors.
With this year's theme 'Fun in Acapulco' fans not only donned their best jump-suits but also sported sombreros and Mexican-inspired outfits.
But finding the right attire can take weeks or months, involving sewing on rhinestones and picking the perfect wig.
Elvis fan and local resident Andy Wheeler says it's a big preoccupation.
"It took me some weeks to get ready, in terms of deciding what I was going to wear, I think the main word I'd probably use here is, well, 'Elvilocity' is probably one of my special words, but 'fabulocity' is another one that I decided that I would go and trying to stand out a little bit as we all try and do,"
Parkes Mayor Ken Keith welcomed festival goers, delighted the town is once again Elvis central.
"Look he's important today because he had such wonderful music and I mean, just the fun and frivolity of an Elvis festival in Parkes just highlights the character of Elvis Presley and the town's embraced the concept and everyone that comes just has a great time,"
Elvis Tribute Artist of the Year for 2015 and the only tribute artist who says he's been invited to perform at the Gracelands Estate, Donny Edwards, left his Las Vegas show to be at the festival.
He says Elvis has lasting star power.
"Elvis was the greatest among the greats. He shined the brightest and I think it was because of who he was on the inside and then he had this immense amount of talent that just seemed to shine, you know at the right, and he just knew how to call it in and he was just a gracious person. So I think it made such a big difference between him and others,"
Others just like to dress up as 'the King of rock and roll' for the attention.
Graham Lawrence from the Gold Coast drove for over 18 hours to be at his third Elvis festival.
He doesn't perform, but enjoys the atmosphere.
"Basically, once you've got the suit on you are psyched up because everyone wants to take your photograph. It's just a buzz, probably like little kids when they go into their Superman costume,"
Generating millions of dollars in income for tourism for Parkes and the surrounding regions, the festival features tribute concerts, an Elvis gospel service, a Miss Priscilla competition and even edible Elvis art - but for many it's just love for the King that they revel in.
