Amaysim to add broadband offer

Australia's fourth biggest telecom operator expects to add more customers as management focus on new products, including broadband.

Budget mobile provider Amaysim is looking to add customers by targeting the 3.7 million Australians on lapsed mobile contracts with new products including fixed broadband.

Amaysim is preparing to launch a fixed broadband offering in the next 12 months as its executives consider possible wholesale partners, technology options and launch plans, chief executive Julian Ogrin said.

The rollout of the National Broadband Network offers big opportunities for the telecom sector, he said.

"NBN is a huge opportunity in the next 18 months, and it's probably going to be the biggest land grab opportunity for the industry in the next two years," Mr Ogrin told AAP.

"If you miss that boat, you'll probably miss it forever."

Amaysim touts itself as a disrupter of the traditional mobile market, dominated by Telstra and Optus, by offering SIM-only phone and data plans, with no lengthy contracts.

Mr Ogrin describes the company as a "telco in your pocket", meaning customers should be able to activate their account online in less than 10 minutes.

The company - which uses Optus's network - has Australia's fourth-biggest customer base after Telstra, Optus and Vodafone Hutchison.

Mr Ogrin is confident the company will hit its forecast for total subscribers of between 960,000 to 980,000 at the end of June, up from 764,000 at the end of December.

In January, Amaysim bought discount pre-paid player Vaya, which had 140,000 customers.

Amaysim accounts for around 2.6 per cent of the local mobile market, and represents about 10 per cent of Optus's customer base, according to Mr Ogrin.

A rising number of Australians are shunning lengthy 24 month mobile contracts because they don't want restrictions on how much data they can use, Mr Ogrin said.

The explosion of smartphones has resulted in more people watching television shows and movies on devices while away from their homes.

Amaysim is relying on its customers to spread the word about its products, Mr Ogrin said.

"Our strongest channel to market is our referral model, and we've got some pretty exciting ideas on how we can ramp that up," Mr Ogrin said.

Mr Ogrin on Thursday hosed down takeover speculation, denying talks were underway about a possible tie-up.

Takeover speculation emerged earlier this year after the company reported disappointing interim financial results in February, triggering a sharp share sell-off.

Amaysim's shares dropped 37 per cent to $1.55 at the time, below its initial public offer price of $1.80.

On Thursday the shares were at $1.725 in afternoon trade.

The company made its debut on Australian share market last July, some five years after being founded by Peter O'Connell, Rolf Hansen, Christian Magel, Thomas Enge and Andreas Perreiter.

Amaysim's business model is based on German budget mobile service provider Simyo, which was launched in 2005 and subsequently swallowed up by Dutch telco KPN.


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Source: AAP


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Amaysim to add broadband offer | SBS News