The first national campaign urging people to vote no to same-sex marriage has been labelled 'misleading' and 'damaging' by vote yes proponents.
Matt Connellan

29 Aug - 8:40 PM  UPDATED 30 Aug - 11:45 AM

The advertisement, by the Coalition for Marriage, features three women concerned about what their children will be taught in schools.

"The school told my son he could wear a dress next year if he felt like it," one says. 

"Kids in Year 7 are being asked to role play being in a same-sex relationship," another says.

The Coalition for Marriage, the key organisation behind the 'no' campaign, said in a statement, the "plebiscite is a referendum on consequences".

"Removing gender from our marriage laws means removing gender from our classroom.

"This ad will play an important role in helping Australians understand that saying 'yes' to gay marriage would mean saying 'yes' to radical gay sex education in schools."

PM rejects 'hurtful' same-sex posters
Malcolm Turnbull has urged Australians in same-sex relationships not to be distracted by extreme campaign posters during the postal survey.
Shorten condemns 'disgusting' posters against same-sex marriage
Opposition Leader Bill Shorten has struck out at a 'disgusting' poster spotted in Melbourne weeks out from the same-sex marriage postal survey.

But The Equality Campaign has slammed the advertisement, describing it "dishonest", and saying that it aims to divide Australians on the issue.

“The people behind this ad know that Australians believe everyone should have the same opportunity to marry, so they are deliberately resorting to misleading people,” Tiernan Brady, The Equality Campaign's executive director said.

"Sadly, the Australian people will now hear a daily dose of red herrings and dishonesty served up by a huge bucket of cash.

"We would remind those behind this ad and all who engage in this national conversation that words can inflict real damage to people.” 

Same-sex marriage around the world

The advertisement will run on all of the main commercial networks and pay-TV stations, and is also supported by the Australian Christian Lobby.

The Australian Bureau of Statistics will run the postal survey going to every enrolled Australian from next month, to be returned by 7 November.

A result is expected on 25 November.

90,000 names added to electoral roll ahead of same-sex marriage postal survey
Over 90,000 names have been added to the electoral roll ahead of the same-sex marriage postal survey.
'Paperless option' confirmed for same-sex marriage postal plebiscite
The Australian Bureau of Statistics has confirmed it will provide a 'paperless method' for specific groups of people to cast their vote in the same-sex marriage plebiscite.