Hillary Clinton's campaign for the US presidency has so far struggled to find a way to combat the unorthodox success of her brash Republican rival, Donald Trump.
But in recent weeks the campaign has focused more and more on his 'Un-presidential' habit of making brash, offensive or divisive comments.
First, they released an ad which juxtaposed many of his more offensive comments with children who were watching the candidate on TV – an new take on the 'think of the children' argument.
Now, the campaign has released an app which allows people to apply a snapchat-style filter on images of themselves with Trump insults superimposed.
The app was so popular it's crashed Hillary Clinton's website for the first time in 15 months, the campaign said.
But not everyone is happy, some users on social-media have said the Clinton campaign's app only perpetuates childishness and division.
But if the server crash is anything to go by, there's no denying the tool's popularity.
The Democratic National Convention, which is expected to confirm Hillary Clinton's position as the party's nominee, kicks off Monday in Philadelphia, Pennsylvania.
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