Could she be a long-lost relative of the Kardashians? Most probably not, but with Iveta's impressive mane of hair and the famous reality show family's Armenian heritage, the similarities are rather uncanny.
Of course, Eurovision's not simply about looks though, it's all about the SONG.
In the opening bars of the Armenian Singer/Model's track “LoveWave”, she initially worryingly channels Charlene's “I’ve Never Been to Me” - but fortunately for us all she moves on quickly from the spoken word to deliver a powerhouse entry.
All eyelashes and big hair, former Armenian Idol and The Voice Germany contestant Ms Mukuchyan is accompanied by a hirsute hipster in her preview clip and here’s hoping she’ll be channeling this clip when her entry is realised on stage. If anyone can give Dami a run for her money regarding stage presence it’s going to be this Armenian lass.
“LoveWave” is a big return to form for Armenia particularly after last year’s disappointing showing from the Genealogy experiment. Expect this to do well in the Grand Final.
Watch Iveta Mukuchyan's official video for 'LoveWave':
Four Questions with Iveta Mukuchyan
What are the three most interesting aspects about your entry?
- It's experimental and unique.
- It's based on pure and real emotions.
- It was a risky choice to put the so-called "Eurovision standards" aside and come up with something entirely different. But it was sure worth it.
What are the three most impressive facts about you?
- I started singing when I was three years old.
- I'm out of standards – they are neither enough nor interesting to me.
- In college I studied linguistics and was supposed to major in that field, but soon I realized that music was my one true passion and I moved back to Armenia to study in the State Conservatory.
Do you have a (lucky) routine before you go on stage?
I'm meditate with my crystals.
Why is the Eurovision Song Contest important for you?
I've been watching the Eurovision Song Contest since I was a kid and I always wanted to be a part of this big family. I dreamed of the day when I'll be standing on the big stage and doing what I love - singing. It's a great honour to be chosen to represent my country in my own way, through music and art.
