2.9 million watch Tour de France on SBS
5 July 2013
2.9 million viewers have tuned into SBS’s coverage of the 100th edition of the Tour de France so far, which saw Simon Gerrans become the sixth Australian to wear the coveted yellow jersey. (Figures based on 5 minutes consecutive reach.)
The live stages of the Tour de France on SBS ONE have averaged 320,000 national viewers (228,000 metro and 92,000 regional) with an average metro free-to-air share of 14 per cent.
The SBS Tour de France website, www.sbs.com.au/tdf, has recorded its highest ever average unique daily browsers for the first six stages of the tour with 62,400 unique daily browsers. This is up 16 per cent on 2012.
The SBS Tour de France Skoda Tour Tracker is currently the number one free iPad App and the number one free sport iPhone App, with an average rating of five stars. The Android version is currently the number one free sports app in the Google Play marketplace. SBS’s Tour de France podcast, the Sag Wagon, has had more than 10,000 plays across six episodes.
Ken Shipp, Head of Sport SBS said: “SBS was the only place to see Orica-GreenEDGE’s historic stage wins in what was a great moment for Australian cycling and these results for SBS have shown once again that Australians love the Tour de France. This year is SBS’s biggest coverage of the Tour de France, with more hours dedicated to the event than ever before and a complete mutli-platform offering via the award-winning SBS Skoda Tour Tracker and website.”
Last year the Tour de France reached a total of 6 million viewers nationally.
Live coverage of the Tour de France continues on SBS each night at 10pm until 21July, with morning updates at 7:30am and daily highlights at 6:00pm. Coverage of the final stage begins at 2am on Monday 22 July.
The live Tour de France panel show airs on Monday 8 July and Monday 15 July at 10pm on SBS ONE.
Live streaming of all stages plus highlights, news, results and standings are available at www.sbs.com.au/tdf.
Sources: OzTAM and RegTAM, 5-City Metro and Comb Reg Agg. Markets, SBS ONE & SBS 2, 29/06/2013 – 04/07/2013, Cumulative reach based off 5 minutes consecutive viewing, Total People (including Guests), Overnight (Live + As Live), all “Tour de France” events.
Nielsen SiteCensus; https://www.sbs.com.au/cyclingcentral; 30/06/2012 — 05/07/2013, 29/06/2013 – 04/07/2013.
ENDS.