How does one of the happiest jerseys in football, The Canarinho, become something some Brazilians can't bring themselves to wear? And how were iconic football jerseys from the '90s made? Those are the two topics Rune deals with on this part two of the jersey episodes. Rune tracks down Drake Ramberg, who spent 37 years at Nike and was in Europe in the '90s as part of a team designing jerseys we now consider iconic for teams like Arsenal, PSG, Borussia Dortmund, Nigeria and Italy. Drake walks through how the iconic vintage shirts of that era actually got built, from screen-printing in the dark room to the partnership with clubs and federations that decides what a kit becomes. Rune also chats with Brazilian SBS journalist Fernando Vivas, and follows the Brazilian jersey and how it slipped from a symbol that united a country into the colours of a nationalist movement, and what happens when a football shirt, that’s arguably sacred to everyone, stops belonging to some.
It was easier to support Brazil today playing in blue because you're not playing with the yellow jersey that is 100% associated with the far right.Fernando Vives, SBS Portuguese Producer
| Credits |
| Host: Rune Pedersen |
| Producers: Rune Pedersen at Onomato People |
| Writers: Rune Pedersen |
| Artwork: Wendy Tang |
| Post production and sound design: James Coster and Dom Evans at EARSAY |
| SBS Audio team: Joel Supple, Max Gosford, Bernadette Phương Nam Nguyễn, Phil Soliman |
| Guests/voices: Drake Ramberg + Fernando Vives |
This episode features clips from: BBC Sport, World Cup 2014, Brazil versus Germany, Steve Wilson and Martin Keown.
Watch every minute of the FIFA World Cup 2026™ via SBS On Demand
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