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SBS50: Biggest Story 2007

Trillion Dollar Apple

EPA/DENNIS M. SABANGAN Credit: AP

Despite the unfolding Global Financial Crisis, 2007 was a prominent year for technology buffs. In his trademark presentation style, Apple CEO Steve Jobs announced to the world, their newest product at the annual Macworld conference


An iPod, a phone, and an internet communicator. These are not three separate devices, this is one device. And we are calling it . . iPhone .
Steve Jobs

It took just 74 days for Apple to notch up one million iPhone sales.

Today, Apple is going to reinvent the phone

Through its sleek design, patented technology, and sophisticated marketing, it’s one of the primary technology products of the 21st century.

Recently, amid allegations of poor labour standards in its outsourced production factories, Apple has defended its supply chain practices.

Half a billion iPhones have been sold to date.

Discover more at sbs.com.au/sbs50


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