How we get sucked in by junk food specials in supermarkets

Find yourself buying all sorts of things that weren't on the shopping list? You're not alone. Three in five Australian adults get sucked in by promotions and specials on junk food and sugary drinks at the supermarket, research released this week shows. The research for LiveLighter – a health education campaign delivered by the Cancer Council and Heart Foundation – found 53 per cent of shoppers visit the supermarket several times a week or every day. This presents many occasions during which shoppers are influenced to purchase unhealthy foods through the layout of the store, product placement and advertising.