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Ikea unimpressed by overnight hideout craze

A new fad that has people hiding out in IKEA stores overnight and walking out the next morning has left the Swedish retailer less than amused.

Ikea

Women take part in the IKEA Sleepover at the Rhodes IKEA store in Sydney, Friday, March 25, 2011. Source: AAP

In Europe, pranksters seeking a thrill have followed in the footsteps of Bram Geirnaert and Florian Van Hecke, two Belgian students who filmed and posted on YouTube a video clip about the night they spent last summer at an Ikea store in Ghent.

Their video, entitled "Two idiots at night in Ikea", has been viewed 1.7 million times - fewer however than their British counterparts "Carnage" and "LordOmar", who have made a name for themselves by spending 24 clandestine hours in stadiums, zoos, cinemas and theme parks, and whose stay at a British Ikea has garnered 2.3 million views.

"We were thinking about something crazy we could do after we graduated from high school," Geirnaert told AFP.

Hiding out for hours each in a separate cramped display wardrobe, the two ventured out into the showroom once they were sure the cleaning staff had gone for the night.


1 min read

Published

By البيت بيتك من الاثنين إلى الجمعة من 8 إلى 11

Presented by Diala AlAzzeh



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