Landmark study finds $10b industry struggling to keep kids engaged

Source: www.ausport.gov.au/ausplay

• 17 million Australians aged 15 or over did sport or physical activity in the last 12 months
• $10.7 billion was spent on fees for participation in sport or physical activity in the last 12 months
• 3.2 million children did in some form of organized sport or physical activity outside of school hours
• Child participation in club sports peaks between 9-11 then drops off
• Physical health or fitness is the strongest motivation for non-sport related physical activity

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