The Australian Red Cross has launched a "Blood Blitz" to drum up extra donations this festive season so life-saving supplies don't run low.
The organisation needs 4,500 blood donations between Christmas and New Year to bolster supplies.
"We're launching the Blood Blitz to remind people the need for blood won't be taking a break this Christmas and urge those who can to make an appointment to donate these holidays," spokesperson Helen Walsh said.
"We're hoping to welcome 10,000 new donors over the coming month to meet Australia's growing blood needs so there's never been a better time to donate."
Ms Walsh said donations over the festive season would help bolster vital supplies of blood platelets, which have a shelf-life of just five days.
The platelets help prevent internal bleeding in patients.
