Towards Zero new police campaign

Towards Zero highlights the human element of the road toll and encourages all road users to change the way we think about road safety. Any death or serious injury on our roads is one too many. We all need to work together towards achieving a zero road toll. Our vision is a road system with zero deaths and serious injuries. We’re investing in road safety infrastructure to make our roads and roadsides more forgiving if the worst happens – but everyone needs to play a part. The choices we all make behind the wheel need to be smarter and safer to move Towards Zero.

Source: Transport for NSW