Beauty and social media
According to psychologists, the measure of beauty in recent years has been linked only to celebrities and superstars.
But social media platforms have changed this concept.
Essra Mahmoud is a young lady who recently started her journey in beauty career. She says that social media has opened the way for everyone to experience the fame and connect with other new talents easily.
Beauty specialist Ms. Ruby Ghoneim says that social media created a free education platform for many people whom are interested in the field.
“I depend on social media a lot to learn about all new products…” Ms. Essra says.
Essraa Mahmmoud practising Airbrush makeup Source: EM
Beauty and social media influencers
In recent years, beauty products’ companies have been using their pages on social media to market their products and services through ordinary but influential figures. These influencers have been welcomed, followed and admired by many whom some time imitate them and listen to their advice.
Skincare specialist Ms. Maysa Khider says that the influencers have become an important part of a successful company.
Digital marketing specialist, Mr. Nasser Al Khatib, says the Internet created a democratic system allowing everyone to become famous if they want to.
Success and fame
Success of social media pages depends on many factors, such as: simple communication methods between fans and influencers, trust and credibility.
Ms. Essra says she chooses the pages she follows carefully.
As for the multi-talented artist, Ms. Romina Silow, who reached her fame through the internet originally, she says that her fans enjoy communicating with her on social media.
From digital marketing perspective, Mr. Alkhateeb says that the influencers play an important part of the product marketing plan.
Actress Romina Sliwo Source: RS
Ms. Khider says that the influencers have become one of the most important marketing strategies for cosmetic services.
She adds that the most prominent characteristics of influencers are the tactful talk and the real talent to attract more followers to the page.
Different influencers can have different motivations some seek fame, some take it as job and some just like to share their talent with the world.
Ms. Ruby relies on social media to market her services and products.
Actress Romina says she is using her latest work.
Makeup Artist Ruby Ghoneim with fans Source: RG
Success and competition
The explosion that happened to influencers and beauty channels number on social media has intensified the competition in this market.
Ms. Ruby says that the success of the pages depends on being active and interactive with the followers.
The credibility for Ms. Essra is another element for the page’s stability.
Technology and Beauty
There is a huge number of beauty pages on social media that offer tips and educational videos on how to use cosmetics to be able to adjust facial features by 100%.
According to her experience, Ms. Ruby says most of the images published by many pages are not real.
Ms. Maysa added that some social pages cover or hide the identity of the person in the picture.
Source: The Ruby shop
Young actress Romina advises social media followers to trust and be proud of their personality.
Artist and Model Romina Sliwo Source: RS
Beauty and mental health
Psychologist Samir Ibrahim says that some companies market the "ideal" appearance of young men or women on their pages.
“This could pose a threat to the health of those who lack confidence in themselves and their physical appearance," he says.
In addition to her work in the beauty sector, Ms. Maysa is the mother of four girls. She says everyone should keep abreast of technology developments and social media, but with caution.
