Danish apps help grocery shoppers boycott US goods

ILLUSTRATION - 21 January 2026, Denmark, Kopenhagen: A person holds a smartphone on which the Danish app "UdenUSA" can be seen. This helps consumers in Denmark to recognize goods from the USA in supermarkets so that they can avoid them. Two friends developed the app in response to Trump's threats against Greenland and Denmark. Photo: Julia Wäschenbach/dpa (Photo by Julia Wäschenbach/picture alliance via Getty Images) Credit: picture alliance/dpa/picture alliance via Getty I
A Danish app born out of Donald Trump’s Greenland rhetoric is turning everyday grocery shopping into a quiet act of protest. As shoppers scan products to see where their money really goes, technology, politics and consumer choice collide, revealing how global tensions can play out not in parliaments or protests, but in supermarket aisles.
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