Diana Koprinkova-Bogueva, Dora Marinova and Talia Raphaely have published The Handbook of Research on Social Marketing and Its Influence on Animal Origin Food Product Consumption.
It is a critical scholarly resource that examines the role of social marketing in understanding and changing behaviour regarding the negative impacts of consuming animal-based foods.
Featuring coverage on a broad range of topics, such as the psychology of meat consumption, food waste, and meat substitutes, this publication is geared towards academicians, students, and professionals seeking current research on social marketing interventions and the de-marketing of meat.
