The book 'Environment, Health and Business Opportunities in the New Meat Alternatives Market' (Eds. Dora Marinova, Diana Bogueva-Koprinkova, et al.) was voted Best in the World in the Vegetarian Food related writing category.
The book was recognized with the Gourmand Awards, considered equivalent to the Oscars in the area of food.
There are several strong massages from the book. The first is that the way we have relied on livestock for food production is coming to an end because of the high environmental, biodiversity, water and land-use price we are paying.
We should stop projecting endless increases in the production and consumption of meat, but instead should look at meat alternatives.
The second is that the market of meat alternatives is booming and places, such as Silicon Valley, have now become the hub of innovation in meatless and eggless products.
Alternatives to cow-milk dairy products, such as soy milk, are becoming the preferred option in many not only in China but also in the West.
