网红买手“小甜心”澳洲开直播,带货直超3900万

XIAO  TIANXIN

XIAO TIANXIN Source: BY MR WANG ZHENHUI

蘑菇街金牌网红买手“小甜心”首次来到悉尼直播带货。3天直播,每天5小时左右,两小时售出SWISSE超1000万人民币,UGG20分钟超300万人民币。


XIAO  TIANXIN
XIAO TIANXIN Source: BY MR WANG ZHENHUI
双十一前夕,作为蘑菇街拥有123万粉丝的金牌网红买手“小甜心”首次来到悉尼直播带货。3天直播,每天5小时左右,“小甜心”澳洲首秀直播专场,创下了两小时售出SWISSE超1000万人民币,UGG20分钟超300万人民币的销售成果,用一组组惊人的数字让澳洲商家现场亲眼见证了“带货大V”掀起的消费狂潮,也让澳洲商家进一步认识到眼下是一个“网红种草”的摩登时代。
XIAO  TIANXIN
XIAO TIANXIN Source: BY MR WANG ZHENHUI
尽管对于“网红”这个群体仍极富争议,但是能在网红经济时代分一杯羹却又是众多商家心照不宣的算盘。在蘑菇街做了3年多金牌买手的“小甜心”承认,网红主播是个体力活。这种“人前显贵,人后受罪”的网络主播工作究竟是一种怎样的工作状态?刚从悉尼回到中国,还来不及休息的“小甜心”,又在马不停蹄地为即将到来的双十一做着哪些准备?
XIAO  TIANXIN
XIAO TIANXIN Source: BY MR WANG ZHENHUI
欢迎收听本台记者谢欣对蘑菇街网红买手“小甜心”的采访。



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