Janneke Blijlevens, RMIT Senior Lecturer in Marketing found that footy fans want to differentiate from the crowd. The difference that makes us all the same...
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Footy Fans Want To Stick Out
Janneke Blijlevens, RMIT Senior Lecturer in Marketing found that footy fans want to differentiate from the crowd. The difference that makes us all the same...
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By Jopie Witzand
Source: SBS
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