In response to the pandemic, Aunty Dale Chapman quickly transitioned key aspects of her business – My Dilly Bag- to the cyberspace reaching a wider Australian and global market for native foods and products.
In a conversation with NITV Radio, Aunty Dale Chapman revealed that taking her business from the physical world to the cyber space was difficult but she learned very quickly adopting new digital tools and platforms.
Using her creativity and thanks to her good knowledge of her business she has managed to implement a successful transition resulting in rapid growth in terms of sales and demand both nationally and globally.
To her great satisfaction, demand for native foods and products on the domestic market has grown faster than overseas.
“I think with the lockdown and restrictions people have had the opportunity to stay in their own homes and learn about bush foods from across Australia.”
While sustaining, even growing her business during the pandemic, Aunty Dale Chapman has also helped her suppliers -most of whom are Indigenous small business owners - keep up with demand and align their processes to a disrupted supply chain.
In the last few months, My Dilly Bag has recruited additional sales staff in response to the increased demand as well as IT specialists to manage the booming online activity.
Aunty Dale Chapman is planning to open a new physical shop on the Sunshine Coast (QLD) towards the end of the year offering a new bush tucker experience.