French Fight for their Food in Australia, Around World

Food has long been a key part of France's cultural influence -- one in three overseas tourists who have been polled cite food as a key reason for their trips there. Image: France has mounted a campaign to keep its food reputation (AAP)

But many food experts suggest the globalisation of food has eroded that appeal.

 

France is now fighting back with a campaign it calls Good France, dispatching more than a hundred leading chefs abroad to show people what they are missing.