Food has long been a key part of France's cultural influence -- one in three overseas tourists who have been polled cite food as a key reason for their trips there. Image: France has mounted a campaign to keep its food reputation (AAP)
But many food experts suggest the globalisation of food has eroded that appeal.
France is now fighting back with a campaign it calls Good France, dispatching more than a hundred leading chefs abroad to show people what they are missing.
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