'Credibility is important': Meet the Melbourne Nurse-Influencer redefining honest reviews

Nurse-Influencer Frances Bautista admits some agencies pressure influencers to give high ratings but for her, credibility comes first, to guide and inspire others.

According to nurse-influencer Frances Bautista, being able to guide and inspire others is a true fulfillment, which is why credibility is essential in her role as an influencer. Credit: Pinay.Foodie/FrancesinMellbourne/Instagram

Key Points

• Frances Bautista arrived in Melbourne in 2015. Even before becoming an influencer, she already loved taking photos back in the Philippines.
• Her career as a nurse-influencer began when she was invited to vlog about a bubble tea shop in Melbourne. Most of the followers of her Instagram accounts, Pinay.Foodie and FrancesInMelbourne, are from other nationalities. Her content focuses on food, lifestyle, and travel.
• According to reports, the Philippines is one of the leading countries in the world when it comes to influencer consumption and social media engagement.

LISTEN TO THE PODCAST

'Credibility is important': Meet the Melbourne Nurse-Influencer redefining honest reviews

SBS Filipino

09:59Filipino

📢 Where to Catch SBS Filipino

🔊 On Air – Tune in to SBS Filipino on radio stations across Australia and website live stream, and TV Channel 302 from 10 AM to 11 AM AEST daily.

📲 Catch up episodes and stories – Visit sbs.com.au/filipino or stream on Spotify, Apple Podcasts, Youtube Podcasts, and SBS Audio app.

📣 Follow Us on Social Media – Stay updated by following us on Facebook and Instagram.