Have you noticed your favourite product shrinking? You're not imagining things

A generic image showing household shopping items. Credit: SAM MOOY/AAPIMAGE

Supermarkets have been put on notice over a practice known as "shrinkflation".. which is a practice that is rife in the industry.. and is when a product is downsized.. but the price... remains the same.. or even increases. To combat the tactic - the government is now seeking to strengthen unit pricing codes... making price and volume labels more readable, prominent and comparable... and introduce new penalties for those supermarkets - doing the wrong thing.

Last week's ACCC report into supermarket behaviour found "shrinkflation" is becoming more common.
ACCC report found Australia was home to misleading pricing information.. where products were advertised as discounted... after the original price was raised.
The prime minister announced he will make tougher legislation that governs unit pricing in Australia, allowing customers to compare the cost of goods by weight or volume and introduce multi-million dollar penalties for serious breaches.