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'Meeting the demand': How one skewers business scaled to success

FILIPINO BBQ

From local markets to major events, Filipino BBQ gains traction in Australia and New Zealand. Source: Regine Alcantara Meehan

Launched in 2013 by Melburnian Regina Alcantara Meehan and her husband, Chef James, this barbeque business has evolved into a logistical powerhouse that tours major events throughout Australia and New Zealand.


Key Points
  • According to Statista, annual revenue for food retail in Australia showed consistent growth from 2020 to 2023, increasing from 151.55 billion AUD to 168.45 billion AUD.
  • The initial capital for the Meehan couple's mobile barbecue business - 'Hoy Pinoy,' exceeded $200,000 AUD, covering staffing needs, insurance and a transport van.
  • In preparation for further geographical expansion, the Meehans acquired a colossal warehouse that can house a nine- container setup, complete with a prep kitchen.

This podcast is for general information only. For specific financial advice, you should consider seeking independent business, legal, financial, taxation or other advice to check how the information here relates to your unique circumstances.

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spk_0

Kayo ay nakikinig sa SBS Filipino.

spk_1

May

spk_0

Peraan May Peraan .

spk_1

Welcome to May Peraan tampok ang mga kababayan natin magbibigay ng praktikal na paraan para kumita ng pera, pwedeng side hustle o racket, investment negosyo at iba pa kilalanin natin ngayon ang kababayang mula sa Melbourne na si Regina Meehan. Hello, Regina, how are you?

spk_2

I good okay

spk_1

naman ako. unang una ano ba itong negosyo na to?

spk_2

nagtitinda kami ng barbecue, so maramihan siya, so we do it all over Australia and New Zealand, so.

spk_2

em kakatapos lang ng event namin sa Sydney at tsaka sa Toowoomba and now balik na ulit kami sa Melbourne for more events, naisip ko bakit hindi lang tayo mag travel habang nag wework so kaya i that's why we we just decided to do events na talagang nag lumilipat lipat kami sa mga ibang lugar.

spk_1

Is it safe to say na this is a side hustle or talagang full-blown business na to definitely

spk_2

a full-blown business cause we we actually just purchase a.

spk_2

massive warehouse, doon namin yung each store, kasi we have multiple brands under our name, em hindi lang siya hoy Pinoy, we have multiple brands that we run, we have decided to expand it a lot more. So just to give you an idea, we have 9 containers set up. Imagine what size of the warehouse that you will need to store that, and plus, yung aming prep kitchen siyempre-produce mo yung mga pagkain, and you need a big space for that. So being

spk_2

side hustle, nung simula you could say it could be a little bit of side hustle, kasi nung nagsimula kami way back 2030, back then I was still working sa lab a pathology company na like I was part time pero along the way I help out whenever may mga shift na hindi nagagawa ng mga ibang staff, I help out and do that, and during that time maliliit pa yung mga anak namin. So I was able to do that, working with our business.

spk_2

and then raising my children.

spk_1

2013 nung nagsimula ka, do you still remember kung mga magkanong ang pondo na ginastos niyo to set it up.

spk_2

We were very lucky kasi may restaurant na kami noon, we had a 350 seat restaurant, Carlton, which is just outside of Melbourne dito sa amin, yung restaurant na yun, we actually had an Italian restaurant cause my husband is a trained chef, so we are able to use yung mga facilities namin.

spk_2

And then when we started this, um in terms of amount, I'd say more or less over 200k, at starting up a business it's not very easy. There's a lot to it that like everyone should be kind of aware of. It's not just like opening up a stall and then sell your food. There's insurances, there's, you know, insurances after insurances, and then obviously a lot of planning ahead, a lot of with the staffing and all that, you you got to have a proper transport to transport your

spk_2

food alone buying a van cost a lot of money.

spk_1

So ₹200,000, so nung mga panahon na yun? ano ba to inipon n ba to or did you take out a loan sa bangko?

spk_2

No, we didn't take a loan naipon namin. all the thing is like I I've got a very supportive family, I've got my parents, I've got my in-laws, that's always been sinusuportahan kami regardless kung ano yung gusto daming gawin na you know will help up with the future, so kaming mag-asawa we've always been very cautious.

spk_2

with our money, ma maingat kami kung saan naming ginagastos yung pera na, in doing that, it gave us a very good base in starting our business.

spk_1

Now balikan natin noh dahil mag 13 years na ang iyong negosyo, how has it grown?

spk_2

To be honest, it actually grown a lot, like, as you said, we just purchased a massive warehouse, we are currently feeling right now, in that sense, we've we've got different setups of different um whether

spk_2

It is a container set up, it is a trailer set up, we just purchase another brand, which is um we're doing American barbecue now, we just purchase that brand that we're rolling out all over Australia and New Zealand as

spk_1

well. ano nyo narealize na it was time to expand it was time to grow the business.

spk_2

The demand, this this is the demand on what we're doing, people are reaching out to us, sa amin, we're pretty much fully booked ahead.

spk_2

When there's a demand, obviously like it's like, oh okay um that person booked us for that time of the year already well ahead, we're pretty much booked out until like 6 months ahead. That person reaches us to us, they need us in this location, okay, so do we have enough set for all for that? And then halimbawa pag um narealize namin na oh we need more of this, we we built, we create more things to to be able to keep up with the demand.

spk_2

naisip ko yung

spk_1

logistics hindi ba paano mo pinaplano ang logistics.

spk_2

I've got a good team working for me, every single person in my team, they have different duty managers communicate to me and my husband pretty much palagi, tapos we do have meetings and then, ayun, so from then on and we're across, we're we're hands on with our business. ano

spk_1

yung challenges ngayon ng iyong negosyo?

spk_2

challenges um weather?

spk_2

that's something that you can't control, yung weather like you'll be setting up in an event, like you will plan ahead maganda yung panahon and then even specially in Melbourne, if you're in Melbourne, like it will be sunny, and then next minute it will be raining, that I'd say that the one of the biggest challen challenges that,

spk_2

you know, if someone's starting a business out there, if it's a food businesses, whether it's the most thing that you cannot control, that's probably one of the biggest challenges that you will face everywhere.

spk_2

The main thing that we're obviously noticing is the cost of transport, for example, when my guy is driving the van from one location, for example, just a simple drive from Melbourne to Canberra, usually the petrol is pretty much next to nothing, but because of the increase it actually makes a difference, usually I will send my award.

spk_2

work, which is a work van and I'll have my personal car and that one. Instead of going to two cars, I'll send one, that saves that will save, you know, petrol money. I mean, it's not much, like, but at the end of the day, saving those little amounts of resources, it actually adds up at the end of the day. So that's one that we're actually um you know, how we're managing it.

spk_2

just making sure that we're, you know, on top of everything, basically. How do you

spk_1

deal with competition meron bang competition?

spk_2

Yeah there para sa amin we we we we don't like, we just do our thing, like we focus on what we do. I think in my opinion, that's the reason why we stay in business. We don't care what other people do.

spk_2

with their business, it's their business, we just keep going forward on what we wanna do with our business, whether we expand, you know, we keep going on that, and yeah, that's it, cause like you you can't control your competitors. What you can do is, you can control on how you run your business for us, like and for me as well, I'm not gonna waste my time and look looking at like kung ano yung ginagawa ng ka-competition namin.

spk_2

as long as I know, I'm running my business very well, I think that's the best thing I could do.

spk_1

final message ni Regina sa lahat ng mga gustong kumita ng extra or yung mga gustong magtayo ng sarili nilang negosyo ano ang gusto mong sabihin sa kanila?

spk_2

Number one, you gotta believe in yourself. When you're starting a business, you gonna believe in your product, you gonna believe in yourself, and just enjoy it, like, at the end of the day, you possible see you if you actually not enjoying what you're doing.

spk_2

yun yung mapapayo ko sa mga kababayan natin, your attitude while you're in the business reflects on what your business is, enjoy it and obviously do a good job on on your business.

spk_1

maraming salamat kay Regina Mihan thank you so much thank you Mapakinggan itong podcast sa www.sbs.com.au/Filipino. Tandaan huwag ma stress sa pera matuto mula sa iba dito sa may peraan.

spk_1

may

spk_0

Peraan May Peraan.

spk_0

Nais mo din bang makinig ng iba pang kuwento na tulad ito? makinig sa Apple Podcast, Google Podcast, Spotify o sa iba pang podcast app.

END OF TRANSCRIPT

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