'Work culture should be impeccable': Entrepreneurs focus on wellbeing while rebuilding photography business

Perth-based couple Michael and Bea Murran acquired a 15-year photography business in December 2025, while ensuring the work environment supports the wellbeing of their staff.

Perth couple reimagines established photography business. Image credit: Elizabeth and Michael Murran

Key Points

• The Australian photography market is growing by a steady six percent each year through 2033, as more people hire freelancers for professional social media and business content, according to IBISWorld.
• The Murrans invested over $200,000 to secure an existing photography business consisting of three distinct brands: 'Portraiture by Goddess' for intimate photos, 'Freedom' for family shoots, and 'Mr. Woof and Fluffy' for pet photography.
• A major challenge of taking over the business is efficiently managing all three social media platforms while offsetting negative reviews left by the previous management.

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'Work culture should be impeccable': Entrepreneurs focus on wellbeing while rebuilding photography business

SBS Filipino

10:54Filipino

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