Matapos sabihan ng 'Filipino food is not marketable,' Melbourne Chef, naglunsad ng Pinoy pop-up culinary events at restaurant

Naging hamon kay Chef Fhred Batalona na mas ipakilala ang Filipino flavours sa Australia kaya pinagsisikapan niya ang mga proyekto ng pop-up culinary events at planong pagtatayo ng sariling restaurant.

Despite being told "Filipino food is not marketable," Chef Fhred Batalona continues to push for its recognition, with plans to open his own Filipino restaurant soon. Credit: RW Marketing

Key Points

• Nagsimula ang hilig ni Fhred sa pagluluto sa edad na siyam, sa gabay ng kanyang ina at nagpatuloy ito sa pagiging isang matagumpay na chef matapos mag-aral sa Pilipinas at Australia.
• Ang kanyang Filipino pop-up series na Barangay at Palay ay nagpakilala sa mga Australia audience ng kwento ng pagkain Pinoy, na pinagsama ang kultura, pagiging malikhain, at pagtatanghal.
• Sa kabila ng sinabi nilang "Hindi marketable ang Filipino food," patuloy na ipinaglalaban ni Fhred ang pagpapakilala nito, at may plano siyang magbukas ng sarili niyang Filipino restaurant.

LISTEN TO THE PODCAST:

Fhred was told 'Filipino food is not marketable.' Now he's proving them wrong with his upcoming restaurant in Melbourne

SBS Filipino

27:37Filipino

Kabilang si Chef Fhred Batalona sa mga Pinoy chef na bahagi ng Fil Oz Flavours trade event, kung saan tampok ang Filipino ingredients gaya ng ube, calamansi, at mangga, na layong mas ipakilala sa Australian mainstream food service market.

I think we can capitalise on storytelling, food with a story creates a nostalgic sense for people from that region and for others to be part of that journey.

Chef Fhred Batalona

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