Business language is hard to understand and can disadvantage consumers

Corporate language and so-called "buzzwords," or fashionable jargon, can be annoying and pose genuine barriers to understanding.

Idioms can be confusing to newcomers Source: AP

But they can also expose organisations to the risk of being sued, while being particularly baffling for people whose first language is not English.

And some analysts suggest corporate language has only become prevalent because of the ways it can be used to deceive people