SBS embarks on a review of its multilingual services

SBS Arabic is just one of the language services produced by SBS

Source: SBS

SBS has embarked on a review of its multilingual services as the broadcaster looks towards the celebration of its 50th birthday. The review will use the results of this year's Census to determine the make-up and content of its language programming for the next five years.


When SBS started in 1975, the multicultural broadcaster featured just eight languages.  But it was enough, Audio and Language Content Director David Hua recalls, to prompt spontaneous celebration on the streets.  When a Turkish truck driver heard SBS radio and heard his first language for the first time on Australian media, he actually got out of the truck and danced at the intersection with joy.Forty-six years on and the suite of languages broadcast by SBS stretches to over 60 across a range of different platforms. But its core purpose remains: to service the needs of a multicultural and multilingual Australia.

 

 

 

 


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