Demand for the product spiked after a deadly contamination scandal in 2008. China's appetite for imported baby formula still continues and is often referred to as a ' white gold rush'. There are concerns over alleged unethical practices of formula companies, who doctors say are looking to make a quick dollar in the ever-growing Asian market.
What is behind China's seemingly insatiable appetite for imported baby formula?
View of tins of Beingmate infant formula for sale China's Yunnan province, Source: AAP
Chinese consumers don't trust Chinese-made baby formula, leading buyers to look overseas for products and contributing to the rise of the Daigou buying agents.
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