BJP's 'contact for support' campaign

BJP President Amit Shah Meets Former Cricketer Kapil Dev As Part Of Outreach Exercise Of BJP

BJP National President Amit Shah meeting cricketer KapilDev as part of BJP's contact for support campaign at Sunder Nagar on June 1, 2018 in New Delhi, India. Source: Hindustan Times, Sonu Mehta via Getty Images

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A year out from the general elections in India, BJP is using new strategies to attract voters. Hiren Mehta reports on BJP's 'contact for support' campaign.

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